Customer retention is one of the most important aspects to running a successful business. Whether you’re an agency, consultant, or freelancer, it’s critical that you focus on keeping your clients happy and loyal for as long as possible. In this post we’ll discuss six customer retention strategies that will help keep clients engaged with your company and lead to more revenue over time.

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1. Focus on what you do best
2. Be upfront about fees and services
3. Don’t overpromise - be realistic with your timelines and deliverables
4. Show them the value of working with you, not just the price tag
5. Communicate regularly about progress - don’t wait until it’s too late to follow up
6. Make sure they know how much they mean to you!

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Customer retention is one of the most important aspects to running a successful business. Whether you’re an agency, consultant, or freelancer, it’s critical that you focus on keeping your clients happy and loyal for as long as possible. In this post we’ll discuss six customer retention strategies that will help keep clients engaged with your company and lead to more revenue over time.

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1. Focus on what you do best

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Your clients hired you because they saw that your services are the best fit for their needs. It’s important to focus on what makes your business different from others, and use this as a driving force in building lasting customer relationships.

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If you’re an agency, then it might be helpful to have all of your employees involved with client engagements - not just the ones that are directly responsible for a client’s accounts.

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This will help your employees understand and relate to their clients better, which can lead to more business opportunities down the road.

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If you’re a freelancer or consultant, then it might be helpful to establish some sort of regular communication with current and potential customers - even if they don’t need your services at the moment.

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This might be through email newsletters, blog posts, or even social media updates - as long as there’s some sort of consistent communication happening between you and your customer base.

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The goal here is to keep potential customers engaged with what you’re doing every step of the way so that they become loyal advocates for your business when they do have a project that matches up with what you provide. If something comes along down the line where their needs are fulfilled by your offerings then chances are good that they’ll come running back to you instead of looking elsewhere first because it feels like “business as usual”.

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When an agency focuses on only one specific service (for example web design), this can lead to issues if/when things change in the future.

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For example, if your client recommends a new digital marketing strategy for their business but you only offer web design services - then it might be time to look elsewhere because they’ll have no choice but to go with someone else who is able and willing to provide all of these services under one roof.

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If this happens often enough (and depending on how loyal your clients are), this could lead them down the path of finding another agency that can meet all of their needs rather than just specific ones where yours excels at providing value.

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2. Be upfront about fees and services.
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Begin by explaining to clients upfront what you do, how much it costs and the process involved. If there is any uncertainty on their side regarding whether or not your agency can help them achieve success, they will be more likely to leave before giving you a chance to prove yourself. By being clear from the beginning about fees and services you offer, this sets realistic expectations for both parties which will make for an easier transition in future communication should things need adjusting down the road. In addition, having open lines of communication between all members of your team creates trust which helps build great relationships with clients over time helping retain business going forward.

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3. Don’t overpromise - be realistic with your timelines and deliverables

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It’s a classic, this one: overpromise and underdeliver. If you’re going to set an aggressive timetable for delivery - know your limits! Clients hire agencies as problem solvers but that doesn’t mean they don’t want answers ASAP or the best answer now rather than later. In project management there is always risk associated with deadlines so have confidence in your team’s ability to meet those expectations by being realistic about what can be done within a given time frame. Agencies cite unrealistic client demands as a main cause behind customer churn at twice the rate of poor performance from agency employees .
Don’t offer discounts to retain clients - rely on quality service.

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Offering a discount may make you feel better about losing money but it’s unlikely this will do anything for your client retention strategy! Clients want their agencies to earn their business and the only way they can know if that is happening is by how well work gets done, not at what price. It’s one thing to provide competitive pricing services when bidding new projects or looking for fresh business; it’s another thing entirely in terms of trying to keep existing customers happy and working with you over the long haul. Offering discounts might be easier than explaining why one project was more successful than others but offering fair value up front starts off on the right foot in terms of building trust with your client.

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Be transparent when things are not going well - it pays in the long run!

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Just like you wouldn’t want to keep a mistake hidden from an agency, don’t try and cover up issues on your end either. Transparency is key to making clients feel valued but could also be the thing that makes them walk away if they’re left in the dark about important information or their project keeps getting delayed. If something goes wrong at any point during a project work closely with your team members to determine exactly what happened so everyone can learn for future projects together without keeping secrets or playing blame games.

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4. Show them the value of working with you, not just the price tag

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Show them how you can help bring in new customers and keep the ones you have around for a long time. You know your industry better than they do, so show them that it’s worth paying more to work with an agency who knows what they’re doing over some random startup company just starting out.

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Don’t be afraid to ask for referrals or direct them towards other companies who might also benefit from working with you. You don’t want to come off as pushy, but it’s important that they know what kind of value you can bring in more than one way.

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Continuing the conversation after the project is over will help maintain a relationship and show clients that your agency cares about their business even when work is done. Keep up on industry trends so that if they ever need another service, like marketing support services , your company would step forward again first. This year alone 50% of businesses plan to expand into new markets versus just 43% last year . Customers are looking for ways to grow their business beyond serving existing customers.

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5. Communicate regularly about progress - don’t wait until it’s too late to follow up.

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Sharing customer feedback with the team is a great way to keep everyone inspired and on track. It can also help you to quickly identify opportunities for improvement, which means less time in your schedule wasted on trying things that don’t work. Sometimes all it takes is an encouraging word or two from one colleague to another when they’re feeling discouraged about their progress - don’t underestimate how much even small gestures like this can lift spirits!
No matter how many clients you’re servicing, it’s important to do regular check-ins. If your client is in another country (and even if they aren’t), make sure everyone on the team has time set aside during their schedule for communicating with each other about what is working and isn’t - don’t le every conversation happen when things go wrong! There’s nothing like a smiley face emoji or quick “high five” when someone shares good news about something that went right to help keep spirits high and momentum going strong

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The more feedback you receive from both your agency colleagues and the companies who hire them, the better able you’ll be at understanding what expectations are within your industry so that future projects can meet these standards without.

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6. Make sure they know how much they mean to you!

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In a competitive industry, customer retention can be challenging. Make sure your clients know how much you appreciate them and value their business by sending out regular communication to keep them engaged with what you’re doing behind the scenes at your agency. They might even send back some suggestions or feedback that could help take things to the next level!

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Keep client satisfaction top of mind: It’s easy for agencies and consultants to fall into “busy” mode--sitting down in front of our screens all day conducting projects without ever leaving our desks. Take time every week to connect face-to-face with current or prospective clients as well as other members on your team who are working directly for those customers (think managers). The more frequently we touch base with clients, the more value they feel involved in our business and efforts.

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Make sure your customers are successful: Because agencies work for their clients, providing them with a positive customer experience is crucial to keeping that revenue coming in every month. Make sure you’re providing support services when necessary (i.e., social media management). Also be transparent about project milestones so there aren’t any surprises down the line when it comes time to collect payment on completed projects!

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Keep track of client feedback: Providing great customer service doesn’t stop once we’ve provided final product or completed project delivery--it’s an ongoing process that requires constant attention to detail along the way.

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Conclusion paragraph: The best way to increase your business and create an amazing customer experience is by focusing on what you do best, being upfront about fees and services, not overpromising - be realistic with timelines and deliverables, showing them the value of working with you rather than just talking price tag. Communicate regularly about progress (don’t wait until it’s too late) and make sure they know how much they mean to you!

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